VAR of the Future

By: Colin Martin

VAR of the Future

VAR of the Future

As we enter our final months of 2020, it’s beneficial for VARs to take a look at their current business model and determine what they can do better as far as improving profitability and helping to unlock efficiencies for the new year.

It’s no surprise that the technology industry is growing at a rapid pace and new advancements are being made every single day. This poses an incredible opportunity for VARs as they look to expand their role as a trusted adviser to their customer base. The evolution of technology also has its consequences, however, as customer expectations are starting to skyrocket far beyond where they were at just a few years ago.

In order to stay ahead of the competition now and into the future, consider these steps:

Leverage the best technology

Technology is key. It’s the driving factor for almost everything in today’s digital world and like it or not, it’s the factor that will make or break your business. So, it’s important to do your research and constantly be thinking of ways your VAR can leverage it. Doing so can accelerate growth, bring innovation, and serve your business better.

To ensure your VAR is leveraging technology well, follow these important steps:

  • Discuss your business goals for the upcoming year
  • Seek strategic alignment with your VAR partner
  • Look for ways you can innovate
  • Encourage a culture of constant learning and change
  • Track your progress as time goes on

Customer first business model

As you know, it’s important to prioritize your customers. Developing a customer first strategy allows you to better meet customer needs and create meaningful, pleasant experiences for them time and time again. Although it may seem like common sense, some VARs lack the time and commitment toward this very crucial aspect. To ensure you are moving toward a customer first strategy, it’s important to understand your target audience, recognize what customer needs you’re fulfilling, and prioritize direct customer communications.

E-commerce approach

According to quarterly figures released by the U.S. Department of Commerce, e-commerce sales have grown more than 30% between the first and second quarter of 2020. Because of this, many businesses are expanding to the world of e-commerce as online purchases continue to skyrocket. There are many advantages and opportunities that come with e-commerce including an increased customer base, an expanded market, reduced overheads, and the ability to track sales and customer activity by means of website analysis tools.

VIGILIX Solution

With VIGILIX, your VAR can improve service and support, increase operational efficiency, and receive recurring revenue streams. As a VAR, your job doesn’t just end after the install. Your clients rely on you to help when critical issues arise. Our platform is the number one solution for total management of your customer’s point-of-sale environments.

With VIGILIX, you can:

For more information and to learn how you can grow your revenue, take better care of your customers and create monthly recurring profit for your business, click here.


For more than 15 years, VIGILIX has been delivering technologies to enable companies to succeed at remotely supporting the point-of-sale environment.

Our industry-specific technology detects service issues, initiates corrective actions, and alerts support managers to changing conditions immediately. Support teams, in turn, use our platform to access and control the POS systems from any location and any time safely and securely. Companies also use our platform to automatically back- up copies of their critical POS system data at our secure, PCI-compliant off-site data centers.

We are a privately held, entrepreneurial company that has grown organically without the pressures and influences of outside investors. We believe in this: to do the right things and do things right.

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service accompanied by new streams
of recurring revenue?

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